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  • The psychology of popcorn pricingThe psychology of popcorn pricing Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection, your seat selection, which cinema to go to… and last but by no means least, the food you’ll munch on for the next […]