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  • Stop dealing in facts and remember you’re the productStop dealing in facts and remember you’re the product There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.
  • Tertiary education not requiredTertiary education not required The Exponential  Agency along with more than 100 other NZ businesses and organisations has put its support behind this initiative to change the conversation around what we define as ‘talent’. We believe this is important in order to recognise that rapidly changing consumer behaviours and technology is redefining what ‘talent’ looks like in the marketplace.