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  • Trialling a free trialTrialling a free trial Sometimes digital seems so core to our everyday business life it is easy to forget the radical shifts it creates. Often (as with freemium) those shifts mean entirely new ways of doing business. But just as often a digital shift impacts a long established business practice, reimagining it and offering new opportunities for businesses willing to experiment. One of my favourite examples […]
  • How much money did you waste this week building something no one wanted?How much money did you waste this week building something no one wanted? I’ve got a pretty good track record with developing and launching new propositions, but I must admit I have also had my share of failures;  projects that have a ‘revenue recovery’ squad started pretty much the day of launch, or a scramble to add the features that the customer actually wanted. I have also led the innovation and new product teams and budgets, and at times it was an […]