Grow your business by getting customers to spend more

Grow your business by getting customers to spend more

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  • Benefits of One-to-One RelationshipBenefits of One-to-One Relationship Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can be aggressive (or as their competitors would call them irrational) is they are trying to move up the ARPU curve (Average Revenue […]
  • Five C’sFive C’s There are many ways to assess a new business opportunity, be it EBITDA ,NPV, ROI etc, with the majority of formal measures being based on financial metrics.  I learned an alternative approach as I was presenting a business case to the Vodafone Group CEO Vittorio Colao and he had a refreshing way of quickly assessing the opportunity at a macro level.  He used to look at the opportunity […]