Thriving in the Exponential Economy It Was The Best Of Times, It Was The Worst Of Times
Just over a hundred and fifty years ago Charles Dickens wrote one of the most famous opening lines in literature. How famous? Famous enough to return almost 21m results on Google. The book has since sold over 200m copies, and been read by hundreds of millions.
Sadly, I’m yet to catch up with Dickens - but that opening line still […]
Beware of the ‘sample of one’ A few months back I found myself sitting in the offices of one of the country's market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product.
There was a problem. All our decision making was going wrong. We had broken apart what had started as a strong proposition, and now had a hybrid version that no-one […]
STAY IN THE LOOP
Sign up to MarketFit's mailing list and you will receive case studies, insider interviews, cutting edge tactics, news from around the web and general musings.