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  • The power of bundlingThe power of bundling Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go ‘naked’ or the bundle with a phone line?  My answer was simple, there will always be more value in the bundle, the question is […]
  • With the power of bundling do you really just want rugby?With the power of bundling do you really just want rugby? Done right bundling is a beautiful way to increase ARPU (average revenue per user) or average basket size while giving massive value to the customer.