There are many ways to assess a new business opportunity, be it EBITDA ,NPV, ROI etc, with the majority of formal measures being based on financial metrics. I learned an alternative approach as I was presenting a business case to the Vodafone Group CEO Vittorio Colao and he had a refreshing way of quickly assessing the opportunity at a macro level. He used to look at the opportunity […]
You’re better than a blunt axe and $50 off It looks like the power companies are active in the market at the moment. I have just had a couple of interesting calls with them. Same industry, different company and very different approaches….
How many times have you had this call?
“Hello sir… have I caught you at a good time? I’d really love to tell you about a great offer we have for power in your […]
STAY IN THE LOOP
Sign up to MarketFit's mailing list and you will receive case studies, insider interviews, cutting edge tactics, news from around the web and general musings.