Sometimes digital seems so core to our everyday business life it is easy to forget the radical shifts it creates. Often (as with freemium) those shifts mean entirely new ways of doing business. But just as often a digital shift impacts a long established business...
A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
One question that I have been asked a few times his how long does it take before the innovation or a new business initiative starts to deliver substantial revenue. Or the variant of this question how big can the new initiative grow to in the short term, and the...
I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine. They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...
MVP or minimum viable product is the new buzz word of the digital product manager. The theory is that it is the launch product that gives the highest return on investment versus the risk. The term was defined by Frank Robinson and is used mainly in web applications....
