Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...
One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer’s behaviour. One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it....
MVP or minimum viable product is the new buzz word of the digital product manager. The theory is that it is the launch product that gives the highest return on investment versus the risk. The term was defined by Frank Robinson and is used mainly in web applications....
We all know about Uber the hottest startup disrupting the taxi industry around the world. But for those that don’t Uber is a new taxi app, (actually for legal reasons it is actually a ride sharing app) that is taking over the world. The app connects passengers with...
New subscription video on demand (SVOD) market entrants’ mean Sky faces a very interesting dilemma at the moment. Something that I like to call the ‘incumbents pricing dilemma’ and something I have experienced first hand in a couple of different industries: mobile and...
