Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
Call me cheap – but even as an Uber convert a 4.5X surge pricing warning will always send me to the arms of another… So when it happened to me last week my only problem was remembering how to get a cab. And I’m not joking… hazy memories of calling a company,...
In the last couple of weeks I hope I’ve sold you on two key thoughts: Half the battle is turning up The battle is less bruising when you’re talking with old clients We talked last week about some things you could discuss with your old clients. But rather than call...
Timing is everything, right? Here I am, smack in the middle of an extended riff on sales, and the Herald considerately decides to go with my theme… imitation is after all, the sincerest form of flattery….. Here’s another insight on the same theme – this...
Last week we spoke about engaging stakeholders, and achieving buy-in from decision makers. While the advice around pressing for a decision remains true, it’s easy to overlook what may be the toughest part of the process – the actual presentation. Everyone has...
