Call me cheap – but even as an Uber convert a 4.5X surge pricing warning will always send me to the arms of another… So when it happened to me last week my only problem was remembering how to get a cab. And I’m not joking… hazy memories of calling a company,...
Anyone who’s spent time in London will have fond memories of lazy Sundays spent in the pub, slowly working your way through your favourite paper. Call me odd, but my favourite London memory came regular as clockwork two days earlier – Friday was the day The...
In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
I have just reread the four hour work week by Tim Ferris and one of the components of the book is to outsource parts of your business. So I decided to outsource this blog. At this point, a very confused writer from South Africa is writing ‘I didn’t write this’ as me,...
Last week’s post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...
