I’ll tell you what, the paranoia has been very deep of late. I’m sure it has something to do with the fact that I’m re-reading George Orwell’s classic 1984 as the stage show was recently in town. At the same time, I’m reading Red Sparrow before I head off to the...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
Last week I mentioned that the average time a New Year’s resolution lasts is approximately 19 days. Well I am pleased to say, while I may have failed my ‘don’t mention Sky’ resolution, that I’m still tracking nicely on removing my soft underbelly and should hit my...
A somewhat late welcome to 2018. It has been a great start to the New Year albeit very busy. With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest … Internal Business Changes CMO...
If you are a New Zealand retailer winter is coming* and it might be coming as early as today. There is a high probability that I’m wrong about this, but before you get a chance to finish reading this, Amazon Australia would have launched. Why today, well because...
