Timing is everything, right? Here I am, smack in the middle of an extended riff on sales, and the Herald considerately decides to go with my theme… imitation is after all, the sincerest form of flattery….. Here’s another insight on the same theme – this...
Before we kick things off this week, I owe a (sort of) apology to the sales team forwarded last week’s blog by their boss. It seems he took my edict to “make the call” to heart. I haven’t spoken to him this week, but I’m pretty confident his guys are looking at a...
We’re taking a visual route this week, with a graphic that tells a powerful (and true) story. When I first laid eyes on this I was reminded of this gem in Business Insider – 73.6% of all statistics are made up. It threw me for a bit… not surprisingly I...
Last week we spoke about engaging stakeholders, and achieving buy-in from decision makers. While the advice around pressing for a decision remains true, it’s easy to overlook what may be the toughest part of the process – the actual presentation. Everyone has...
In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
