In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
I’m not sure what the opposite of the power of positive thinking is – but I think we’ve found it. Based on the powerful feedback you’ve given in the last three weeks; I’ve hit a nerve. You are cancelling Sky, seeking better mobile deals, chasing better treatment...
“Outrageous!”. “Shameful!!”. “How could anyone treat you like that…???!!!”. Just a few of the reactions to last week’s post. It struck a nerve – I got more feedback than from any previous post… none of it surprised Westpac was our heartbreaker. You probably...
So here’s something you need to know about people. You can have all the facts. You can point to figures, details, and data. You can try really, really hard to help. You can spend an awful lot of time explaining how this is a no brainer. And yet somehow, for some...
Every generation has it – that moment you realise you’re no longer in the ascendant. Growing up you snipe at the heels of those who went before – for me that meant annoying the hell out of my first corporate Baby Boomers and Gen X bosses, equally learning...
