Last week I wrote about using the Three Horizon model and one of the key traits of a leader is to look forward and work back. The future is uncertain so how do you do this? I have referenced this book a few times How Google Works. The approach Google takes is to look...
In David Yoffie’s new Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs he and co-author, Michael Cusumano have reviewed Bill Gates, Andy Grove, and Steve Jobs, strategy and leadership decisions and have identified five key lessons to...
“I didn’t have time to write a short letter, so I wrote a long one instead.” Mark Twain One of the biggest stumbling blocks of getting strategy approved is not necessarily because the strategy is a bad or wrong it is that it can’t crisply and succinctly be...
Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...
One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer’s behaviour. One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it....
