In case you missed it, we have recently launched a new service called Market Fit
If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit.
In shipping the service, I faced the exact same obstacle that I see time and time again with start-ups and product launches: Perfection stops momentum.
By my own admission, I was one or two months late in launching Market Fit as I continued to fiddle on the small stuff, I wanted to get it just right.
What I learnt was the more that I fiddled the deeper down the rabbit hole I went. And the deeper you go down the rabbit hole the bigger the reason not to ship.
I spent countless hours and days making sure I was happy with the font (Raleway vs. Helvetica), or refining the logo (I changed designer mid-way through) or .co.nz vs. .co vs. .io ……… well, actually the list went on and on.
Perfectionism was just another form of procrastination
Luckily, I remembered the big picture.
We had identified real customers with real ‘pains’ and we knew we had a solution that solved it.
I had to ship it. So I did.
With two partnerships in the offing, and four customer conversations underway my only regret is that I didn’t ship it earlier.
Validate your proposition and ship it – you have customers waiting.
This post originally appeared on The Exponential Agency