I’m sorry but these so-called CMO’s should be fired
This if from the Marketo Marketing 2025 Research paper
27% of CMO’s don’t consider marketing a driver of revenue growth – hire someone that does
40% of CMO’s don’t consider them a partner of the sales department – sales interact with the customer, how can’t you partner with them?
22% of CMO’s believe marketing is thought of as the colouring in department – really