Kursten has played a vital role in not only helping us understand how to attract the right customers, but secure long-term contracts that are meaningful for both parties.
Kursten spent time carefully understanding our business and then made several insightful recommendations about the capability gaps that we would need to fill. He then ran a thorough and highly engaging process to identify the key person we needed to help deliver our strategy and, impressively, provided ongoing coaching to ensure that the new hire embedded quickly into the business and started to deliver value quickly. An impeccable process that exceeded all expectations.
As Freeview looks to gain more viewer insight through IP-delivered content, we recognised we needed a robust data strategy. Kursten was engaged to lead our data strategy based on his experience, depth of knowledge and genuine interest in data-powered marketing strategies. Kursten led the conversation and structured approach to how our business can optimise the balance between unobtrusively gathering viewer demographics and building a deep understanding and usage of behaviour. The recommendations made by Kursten were fully endorsed and accepted by Freeview.
Digital Island have ambitious plans to accelerate revenue and customer growth. We have recently been investigating how to grow multiple new sales channels and concentrate in the areas that will provide the biggest return. Kursten and his team helped us to evolve our strategic thinking and identified gaps in our approach. By better understanding our business priorities we have implemented a number of initiatives that are propelling our growth. If you are looking for a partner to help you boost your business potential I would thoroughly recommend Kursten and Market Fit.