AMP hired Kursten to develop our customer value proposition, we needed was an expert friend. I really appreciated the speed at which we were able to work, we didn’t spend a lot of time talking about things we already knew or that we agreed on. With the team, Kursten were very present and visible. Finally, you not only delivered the outcome we needed but were able to coach the team so when you did leave, AMP has an ability to tackle it again.
Kursten’s coaching helped me focus on where I could achieve the greatest leverage for my business. The result has been my monthly revenue has grown by 63% in twelve months and is on track to grow by another 50% in the next twelve. That’s a game changer. Kursten challenged me from the very start of my journey, providing mentoring where it was welcomed and coaching where it was required. His simple strategies and techniques for dealing with problems helped me cut through the noise and fast-tracked business growth.
What I particularly enjoy about working with Kursten is his level of commitment to acquiring a deep level of understanding of my business, which means he’s able to tailor his coaching and support to the to each specific problem I face. And his commitment and energy inspires me to match it. Best of all, he’s always first to pick up the phone to celebrate wins.
Kursten has played a vital role in not only helping us understand how to attract the right customers, but secure long-term contracts that are meaningful for both parties.
Kursten spent time carefully understanding our business and then made several insightful recommendations about the capability gaps that we would need to fill. He then ran a thorough and highly engaging process to identify the key person we needed to help deliver our strategy and, impressively, provided ongoing coaching to ensure that the new hire embedded quickly into the business and started to deliver value quickly. An impeccable process that exceeded all expectations.
As Freeview looks to gain more viewer insight through IP-delivered content, we recognised we needed a robust data strategy. Kursten was engaged to lead our data strategy based on his experience, depth of knowledge and genuine interest in data-powered marketing strategies. Kursten led the conversation and structured approach to how our business can optimise the balance between unobtrusively gathering viewer demographics and building a deep understanding and usage of behaviour. The recommendations made by Kursten were fully endorsed and accepted by Freeview.
When I first took over my role at ACG Education, leading the marketing and sales functions across a diverse set of educational businesses, I had to bring a number of different teams together with a re-defined strategy, operational model and complete overhaul of the way our teams worked to be agile and nimble and achieve our goals.
Kursten helped me define what capability and team we needed, and helped me kick start some key projects that would set up the foundation for our marketing going forward. Kursten was invaluable in providing resources and recommendations for key specialists that became critical to the success of the key transformation project. His team of highly specialised experts are professional, knowledgeable and easy to speak to (no jargon with his team. More importantly, Kursten was always available for a quick chat to bounce ideas off which I found invaluable.
Digital Island have ambitious plans to accelerate revenue and customer growth. We have recently been investigating how to grow multiple new sales channels and concentrate in the areas that will provide the biggest return. Kursten and his team helped us to evolve our strategic thinking and identified gaps in our approach. By better understanding our business priorities we have implemented a number of initiatives that are propelling our growth. If you are looking for a partner to help you boost your business potential I would thoroughly recommend Kursten and Market Fit.