Most of my clients have built a great business and a great team, but recently they’ve noticed things have started to stall. They just aren’t getting the results they need. Much like Marshall Goldsmith’s best-selling book, What Got You Here Won’t Get You There,...
Throughout my career, working with both large and small companies, there is always one bit of customer research feedback that can lead the business down the wrong path. Customer research will tell you that customers want choice, so this starts you thinking you need...
Acquiring a new customer costs 5x more than retaining an existing one Learn how to retain your customers and grow your profits with our 3R’s framework – find out how in our new ebook Unlocking Hidden Profits...
I’m sorry but these so-called CMO’s should be fired This if from the Marketo Marketing 2025 Research paper 27% of CMO’s don’t consider marketing a driver of revenue growth – hire someone that does 40% of CMO’s don’t consider them a partner of the sales department –...
The famous quote states ‘People don’t want to buy a quarter-inch drill. They want a quarter-inch hole’ But there is an opportunity to go deep than this. People don’t want a quarter-inch hole they want to hang a picture, or build a planter box...
Your customers are the most important asset in your business. Start treating them like that. Does your marketing team know: – why they come to you? – why they stay? – what do they think of you? – how to get them to spend more with you? –...
