Unlocking the full potential of your business-to-business sales can be a challenging endeavour. This blog post will guide you through proven strategies to boost B2B sales, helping you transform how your company operates in this competitive landscape. We’ll delve...
Congratulations to all the business owners out there that made it through the past two years of Covid-19. It feels like just yesterday when we first encountered lockdowns, and we all thought that 2022 was going to be a much easier year. Unfortunately, things have not...
Have you read “Winter is Coming – STOIC”, my framework on how B2B companies can survive the next recession? It’s only a couple of pages, but in those pages, you’ll find the framework for holding your business grow and thrive during a recession. Read...
I have a friend who’s a freelance writer. His business had dried up a bit. No fault of his; it was just that his flow of jobs was slackening. He sat with his wife/business partner telling her how terrified he was that he couldn’t make money for their...
What can you sell during a recession? Most people and companies will look to just meet their basic needs. Star there. What do you offer that a company must have to be productive or profitable? Offer that at a value that’s worth paying for. Don’t cut...
How can you identify new markets to sell to during a recession? Watch your competition closely. I mentioned this in an earlier post, but it’s worth repeating. Watch as your competitors take down services or stop taking part in markets. Watch their...
