In the last six months this blog’s twice got close to discussing a problem for decision makers – not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me,...
My name is Kursten and I have a confession to make… Once upon a time I was a very, very, very, busy corporate citizen. My day would start with a meeting, followed by a meeting, followed by a meeting. Followed by some fire fighting, followed by a meeting. By 10AM I was...
Last week’s post happily generated a big response from my readers. For anyone who missed it, I used a great Seth Godin article to springboard into a wider discussion on marketing misconceptions. A large number of you wanted to discuss B2C vs B2B marketing, and...
Consultants get to talk with a lot of start-ups and early stage companies – it’s part of the job I love the most. Of course, all start-ups are different – diverse in their offerings and approaches, and the ways they build on very real customer needs and...
