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Do you feel lucky?

Do you feel lucky?

It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn.  It was way to good not to share. This is possibly the starkest image I have seen of the new...
But where’s the cash

But where’s the cash

Where’s the cash? Well done –  if you’re back again this week your idea has passed the “customer problem” test! You’re half way there… So you have a customer problem and a likely solution. Now you need to see if it’s got commercial legs. Here are this week’s...
Beware of the ‘sample of one’

Beware of the ‘sample of one’

A few months back I found myself sitting in the offices of one of the country’s market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product. There was a problem. All our decision...

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