I should have done this two weeks ago Digging into Mary Meeker’s 2016 Internet Trends report (thus thoughtfully saving you a 213 page trawl through its content), I initially saw material for three blogs. The one you’ve just started was originally first cab off the...
It is that time of year when Mary Meeker releases her (21st) annual Internet Trends report . Over the next few weeks I am going to explore some of the key trends so you don’t need to read and digest the 213 pages. Let’s start in the eye of the storm – media As...
We’re taking a slightly different tack this week – I want to get you guys thinking about strategy for your businesses and to offer help in this process for anyone needing it. Let’s get to it… Number one of the five strategy rules we looked at last...
My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
Last week’s post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...
Last week we took a look at the impact millennials are having in the workforce, where they are now dominant. This week I promised we’d look at their rise as customers. And more specifically, what this means for your business. Before that it’s worth a quick primer on...
