My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
Last week saw the release of the latest radio surveys (ie, the all important audience figures). Commercial radio in NZ is a virtual duopoly, with MediaWorks and NZME taking turns to whack on each other. So I guess it shouldn’t surprise both sides “see” the latest...
