The third of our five part series on the ABCs of Selling introduces us to “B”. And “B”, as everyone knows, stands for Visible. Back in the day “B’ meant “Be” – as in Always Be Closing. So I’ve taken an obvious liberty here. It’s 2019 now, and so “B“ stands for...
I want it now, why isn’t it here yet? Digital, always-on always-connected has driven our need for instant gratification. Everyday our customer’s expectations of service increases. As your business models transition to the digital world, a lot of businesses are...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
They say that January 19 is the fateful day that people start to give up on their New Year’s resolution. In some respects I have done better, I have lasted 67 days. But truth be told I have only really lasted two blogs. That’s right, you gave me a New Year’s...
Breathe the pressure Inhale, inhale, you’re the victim Come play my game Exhale, exhale, exhale Someone certainly thinks they’re the victim, here are some direct quotes from the CEO of Sky: Piracy has become our biggest competitor., The big problem is the...
As part of Idealog’s Technology Month, Rod was interviewed on tech-related things, their biggest fears for the future and what other companies and individuals inspire him. What’s your favourite… Technology you can’t live without? That’s a really hard one. The...
