In my last piece, I introduced the new ABCs of selling. Let’s do a quick recap… From hard sell to adding value The movie Glengarry Glen Ross was released in 1992. In a pivotal scene, Alec Baldwin tears a small town team of real estate agents apart, drilling them in...
So, what were you doing in 1992? Like any half decent student two years into their BCom, I was working hard on maximising my leisure time. Movies played a big part in that, so when the film Glengarry Glen Ross finally made it to Auckland I was ready. A film about...
Business owners have one thing in common. Time. Or more specifically, a complete lack of. Finding the time for growth It takes a huge effort to get your business off the ground and then a huge commitment to keep it growing. I get it – starting my business almost...
In recent years, startups have been grabbing the limelight with innovative concepts that have led to enormous success. You probably know the stories: Netflix, Uber, Airbnb. They’re all companies that have leveraged technology and gone from zero to hero, completely...
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up...
They say that January 19 is the fateful day that people start to give up on their New Year’s resolution. In some respects I have done better, I have lasted 67 days. But truth be told I have only really lasted two blogs. That’s right, you gave me a New Year’s...
