To wrap up this series on the New ABCs of Selling it’s time for your special bonus offer – D for Deals. OK – as a quick reminder, this series has shown how the ABC’s of selling have moved from the high pressure of always be closing, to the more considered...
Consistency, customers and conversions Our next stop on the ABCs of Selling is C. C for Consistency. But of course, C also stands for Customer and Conversion. So in this piece I want to take a look at what consistency means, and how consistency delivers more customers...
The third of our five part series on the ABCs of Selling introduces us to “B”. And “B”, as everyone knows, stands for Visible. Back in the day “B’ meant “Be” – as in Always Be Closing. So I’ve taken an obvious liberty here. It’s 2019 now, and so “B“ stands for...
In my last piece, I introduced the new ABCs of selling. Let’s do a quick recap… From hard sell to adding value The movie Glengarry Glen Ross was released in 1992. In a pivotal scene, Alec Baldwin tears a small town team of real estate agents apart, drilling them in...
So, what were you doing in 1992? Like any half decent student two years into their BCom, I was working hard on maximising my leisure time. Movies played a big part in that, so when the film Glengarry Glen Ross finally made it to Auckland I was ready. A film about...
Business owners have one thing in common. Time. Or more specifically, a complete lack of. Finding the time for growth It takes a huge effort to get your business off the ground and then a huge commitment to keep it growing. I get it – starting my business almost...
