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Moving Up the Value Chain

Moving Up the Value Chain

This post is written in the context of an Accounting professional however it can be applied to any professional services business.   Accounting professionals come in many different forms, from the lowly self-taught bookkeeper, who does the books of the local small...

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Increasing revenue with bundling

Increasing revenue with bundling

Bundling: An Alternative Strategy   We recently started to examine what resources are needed to move up the value chain. In this article, we are going to go a step further on our journey, and start to examine how you can combine your services into bundles to...

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Digital Leadership….. now it’s your turn

Digital Leadership….. now it’s your turn

Let’s cut to the chase. Now it's your turn..... Every business can be a digital business. B2B service providers, B2C product sellers, construction, real estate, media, telco, sports, tourism, hospo, legal, accounting, grocery, utilities… it doesn’t matter who you work...

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Benefits of One-to-One Relationship

Benefits of One-to-One Relationship

Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...

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Digital Kool Aid

Digital Kool Aid

Here’s a graphic that’s been floating around for a while. Whenever I’ve seen it referenced in blogs or op-ed pieces it’s been a guaranteed trigger for a flood of comments, most blindly positive and affirming. There’s nothing wrong with that - it’s a pretty compelling...

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Dear CMO… Your Job Just Got Harder (in a good way!!)

Dear CMO… Your Job Just Got Harder (in a good way!!)

Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...

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Is the CMO of the Future Already Here?

Is the CMO of the Future Already Here?

Inspiration almost never strikes the way you think it might. Interviewed in Sydney earlier this week to promote his new film, Richie McCaw explained the drive to World Cup victories in 2011 and 2015 kicked in with painful losses to the Wallabies, both within striking...

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What Keeps New Zealand’s Best Marketers Awake at Night?

What Keeps New Zealand’s Best Marketers Awake at Night?

When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why.  We’ve got...

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But… I Need An App!!

But… I Need An App!!

I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years.   Now, that averages out at around 15-20 years worth of corporate...

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But my customers are cheapskates

Customer facing roles are among the hardest in the game. Known as the front line, these are  key positions, with the power to make or break your business - so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on. We all...

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