An unhappy customer will tell 15 friends.
An unhappy customer will tell 15 friends yet, A happy customer will only tell six. Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...
Great companies understand their business success is directly linked to their customer success.
Great companies understand their business success is directly linked to their customer success. Poor companies don’t.
With more uncertainty, lower consumer confidence and increased cost-cutting where does the profit growth come from?
With more uncertainty, lower consumer confidence and increased cost-cutting where does the profit growth come from? The answer may surprise you... Hidden Profits Hidden Profits
There are three ways to grow a business.
There are three ways to grow a business. Most marketers only focus on one of these..... Meaning your leaving money on the table 3 Ways to profit 3 Ways to profit
Most marketers don’t realise the bottom line is more important than the top.
Most marketers don’t realise the bottom line is more important than the top.
In golf, the saying is ‘drive for show, putt for dough’.
In golf, the saying is 'drive for show, putt for dough'. In business, this translates to: Topline* for show, profit for dough. *You can change the word topline for -followers -likes -views -impressions -TARP's (Target Audience Rating Point) -Reach What else do you up...
A happy customer is worth 2.6x revenue* as a satisfied customer.
A happy customer is worth 2.6x revenue* as a satisfied customer. What are you doing to create raving fans of your business? *I know revenue isn't profit but in this case it's a good proxy
A confused mind doesn’t buy
A confused mind doesn’t buy. Simplify your offer.
Time for marketing to lift it’s game
Over the past 5-6 years, marketing has slowly diminished in importance at the top table What they should be doing is solving a customer problem and delivering value (profit), but now they retreated to running campaigns. It's time to lift the game
The most important things to do to grow your business post Covid
You can't start every post without commenting on how business has changed over the past 8 weeks. This one is no different. Business has changed over the past 8 weeks.... The most import thing to think about is how does it impact your customers and your profit. If you...
