There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.
Where is your businesses soft underbelly, where are you exposed to disruption?
My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.
With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest …
Your job as a leader
How retailer pushed too hard on efficiency, which ended up wrecking the customer experience. You need to balance, the five c’s, the customer, commercials, competition, capability and capacity of the business.
With Amazon opening in Australia this week being the best in NZ isn’t good enough now, we are competing with the best in the world. They are on our doorstep, are you ready?
When OTT players offer their service for free how do they expect to make money?
How we fought the SMS battles but lost the messaging war. While the incumbents fought over old products new players rode on top of their networks (OTT player) for free and built a whole new system. While we were fighting against ourselves with last century’s weapons we were helping the real competition get strong
The tide of digital disruption keeps on coming. Here we explore some practical things you can do to face and harness the waves.