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My New Year’s resolution, broken for a mere $25

My New Year’s resolution, broken for a mere $25

My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.

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Seriously you want me to come back?

Seriously you want me to come back?

How retailer pushed too hard on efficiency, which ended up wrecking the customer experience. You need to balance, the five c’s, the customer, commercials, competition, capability and capacity of the business.

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How I (unwittingly) aided and abetted the enemy

How I (unwittingly) aided and abetted the enemy

How we fought the SMS battles but lost the messaging war. While the incumbents fought over old products new players rode on top of their networks (OTT player) for free and built a whole new system.  While we were fighting against ourselves with last century’s weapons we were helping the real competition get strong

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Tertiary education not required

Tertiary education not required

The Exponential  Agency along with more than 100 other NZ businesses and organisations has put its support behind this initiative to change the conversation around what we define as ‘talent’. We believe this is important in order to recognise that rapidly changing consumer behaviours and technology is redefining what ‘talent’ looks like in the marketplace.

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Thanks

Thanks

We recently asked our readers what they would like to hear more of and the key themes were disruption and innovation: understanding the two sides of the same coin. Is it a threat or is it an opportunity, and transformation.

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