In golf, the saying is ‘drive for show, putt for dough’.
In golf, the saying is 'drive for show, putt for dough'. In business, this translates to: Topline* for show, profit for dough. *You can change the word topline for -followers -likes -views -impressions -TARP's (Target Audience Rating Point) -Reach What else do you up...
A happy customer is worth 2.6x revenue* as a satisfied customer.
A happy customer is worth 2.6x revenue* as a satisfied customer. What are you doing to create raving fans of your business? *I know revenue isn't profit but in this case it's a good proxy
A confused mind doesn’t buy
A confused mind doesn’t buy. Simplify your offer.
Time for marketing to lift it’s game
Over the past 5-6 years, marketing has slowly diminished in importance at the top table What they should be doing is solving a customer problem and delivering value (profit), but now they retreated to running campaigns. It's time to lift the game
The most important things to do to grow your business post Covid
You can't start every post without commenting on how business has changed over the past 8 weeks. This one is no different. Business has changed over the past 8 weeks.... The most import thing to think about is how does it impact your customers and your profit. If you...
Has your email changed?
The eagle-eyed amongst you may have noticed that my email has changed. Why is that, you ask? The short story is I have two business email addresses, kursten@theexponential.agency and kursten@marketfit.co, and I wanted to consolidate them into one, so I chose...
Deals and Your Customers – The ABCs of Selling
Smart ways for deals to keep your prospects engaged.
C is for Consistency. And a few other things… The ABCs of Selling
Consistency, customers and conversions Our next stop on the ABCs of Selling is C. C for Consistency. But of course, C also stands for Customer and Conversion. So in this piece I want to take a look at what consistency means, and how consistency delivers more customers...
Always Be Visible – The ABCs of Selling
The third of our five part series on the ABCs of Selling introduces us to “B”.
Adding Value – The ABCs of Selling
You’ll hear a lot of people talk these days about “adding value”. But if you listen carefully, very few understand what that means. To really “get” adding value, you need to look at two things.
