The paranoia is deep today
The paranoia has been very deep of late, as I dive into the depths of the world of deep fakes. It reminds me of George Orwell’s classic 1984, where “War is peace, Freedom is slavery, ignorance is strength.”
Stop dealing in facts and remember you’re the product
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.
Your soft underbelly
Where is your businesses soft underbelly, where are you exposed to disruption?
My New Year’s resolution, broken for a mere $25
My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.
I’m back…… Refreshed, revitalised and ready for 2018.
With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest …
One to ponder over the break – your job as a leader
Your job as a leader
Seriously you want me to come back?
How retailer pushed too hard on efficiency, which ended up wrecking the customer experience. You need to balance, the five c’s, the customer, commercials, competition, capability and capacity of the business.
I might have my dates wrong but it doesn’t matter
With Amazon opening in Australia this week being the best in NZ isn’t good enough now, we are competing with the best in the world. They are on our doorstep, are you ready?
But if is free how do they make money?
When OTT players offer their service for free how do they expect to make money?
How I (unwittingly) aided and abetted the enemy
How we fought the SMS battles but lost the messaging war. While the incumbents fought over old products new players rode on top of their networks (OTT player) for free and built a whole new system. While we were fighting against ourselves with last century’s weapons we were helping the real competition get strong
