An unhappy customer will tell 15 friends.

An unhappy customer will tell 15 friends yet, A happy customer will only tell six. Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...

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Time for marketing to lift it’s game

Over the past 5-6 years, marketing has slowly diminished in importance at the top table What they should be doing is solving a customer problem and delivering value (profit), but now they retreated to running campaigns. It's time to lift the game

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