The way people do business, and the ways in which they buy and sell, have changed.
Ignoring these developments could be a costly mistake.
And the world of retail presents a classic example of the need to move with the times if we want our businesses to thrive or even just survive.
Digital, always-on always-connected has driven our need for instant gratification. Everyday our customer’s expectations of service increases. As your business models transition to the digital world, a lot of businesses are clinging to their old paradigms and putting up barriers for customers to adopt the new model. By pushing against the tide you could actually be losing out.
The paranoia has been very deep of late, as I dive into the depths of the world of deep fakes. It reminds me of George Orwell’s classic 1984, where “War is peace, Freedom is slavery, ignorance is strength.”
There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.
Where is your businesses soft underbelly, where are you exposed to disruption?
My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.
With a new year, there are always new predictions, new challenges and new opportunities. Here are the 12 things I’m watching with interest …
Your job as a leader
How retailer pushed too hard on efficiency, which ended up wrecking the customer experience. You need to balance, the five c’s, the customer, commercials, competition, capability and capacity of the business.
With Amazon opening in Australia this week being the best in NZ isn’t good enough now, we are competing with the best in the world. They are on our doorstep, are you ready?