Caught in a trap.
My name is Kursten and I have a confession to make… Once upon a time I was a very, very, very, busy corporate citizen. My day would start with a meeting, followed by a meeting, followed by a meeting. Followed by some fire fighting, followed by a meeting. By 10AM I was...
Did I miss something…?
Last week saw the release of the latest radio surveys (ie, the all important audience figures). Commercial radio in NZ is a virtual duopoly, with MediaWorks and NZME taking turns to whack on each other. So I guess it shouldn’t surprise both sides “see” the latest...
The power of referral marketing.
After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span - and all without traditional advertising....
Perhaps B2C marketers have something to learn from B2B marketers?
Last week's post happily generated a big response from my readers. For anyone who missed it, I used a great Seth Godin article to springboard into a wider discussion on marketing misconceptions. A large number of you wanted to discuss B2C vs B2B marketing, and how...
Advertising isn’t marketing
Regular readers may have noticed my thing for Seth Godin - a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a blog...
Wasted Opportunity
Hands up if you’ve either: A, Used a GrabOne voucher B, Used a GroupOn voucher, or… C, Have "a friend” who has Joking aside, I’m willing to bet whatever the answer you’ve not spent much time thinking about the mechanic behind vouchers. Put simply, vouchers are a form...
Moving forward from “why”…
So, let’s take a minute to recap… We started down this path by looking at how decency and integrity (amongst other characteristics) create an effective restructure. That led us to Simon Sinek and his Golden Circle, where good things in change emanate from a clear...
The Golden Circle – starting with the why for restructures
Last week we took a look at managing people impacted by a restructure, focussing on three actions essential for achieving positive outcomes: Do it quickly Do it with integrity Be generous I concluded by saying I wanted to focus this week on the team you’re keeping -...
Three simple things that make restructures work
It’s impossible to go a week without news of one company or another working through a cost out program, restructuring, or just plain making redundancies. After a career in fast moving industries (where constant evolution and change were a given), it’s clear to me...
Sales can fix other problems
Consultants get to talk with a lot of start-ups and early stage companies - it’s part of the job I love the most. Of course, all start-ups are different - diverse in their offerings and approaches, and the ways they build on very real customer needs and market...
