Back in the game
“Outrageous!”. “Shameful!!”. “How could anyone treat you like that…???!!!”. Just a few of the reactions to last week's post. It struck a nerve – I got more feedback than from any previous post… none of it surprised Westpac was our heartbreaker. You probably remember...
No matter how bad you treat me I am just not leaving
Happy New Years, Welcome back. You’ll be happy to hear I have a New Year’s resolution. 2016 is my year to avoid temptation. More specifically, there’s no room for tempting but banal “10 Things You MUST Do To Get Your Business Digital-Ready” type efforts in my 2016...
There is life in the old girl yet
My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...
Beware of the ‘sample of one’
A few months back I found myself sitting in the offices of one of the country's market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product. There was a problem. All our decision making...
But you’re wrong – why don’t you get it?
So here’s something you need to know about people. You can have all the facts. You can point to figures, details, and data. You can try really, really hard to help. You can spend an awful lot of time explaining how this is a no brainer. And yet somehow, for some...
I didn’t write this (that’s why it’s good)
I have just reread the four hour work week by Tim Ferris and one of the components of the book is to outsource parts of your business. So I decided to outsource this blog. At this point, a very confused writer from South Africa is writing ‘I didn’t write this’ as me,...
Everything I know about branding I learnt from TV
This week’s blog is brought to you courtesy of something we all understand – tech failure. A VPN crash this week took my beloved Netflix US away and dropped me back a decade or two; back to a world dominated by terrestrial TV. Terrified by this strange and unknown...
I don’t buy it, well actually they don’t buy it
Last week's post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...
They got the power
Last week we took a look at the impact millennials are having in the workforce, where they are now dominant. This week I promised we’d look at their rise as customers. And more specifically, what this means for your business. Before that it’s worth a quick primer on...
We’re outnumbered
Every generation has it - that moment you realise you’re no longer in the ascendant. Growing up you snipe at the heels of those who went before - for me that meant annoying the hell out of my first corporate Baby Boomers and Gen X bosses, equally learning from them...
