Sales can fix other problems
Consultants get to talk with a lot of start-ups and early stage companies - it’s part of the job I love the most. Of course, all start-ups are different - diverse in their offerings and approaches, and the ways they build on very real customer needs and market...
How can it be free?
We’ve touched on Chris Anderson’s celebrated 2009 book “Free” a few times in previous posts. Not the easiest read (there’s a lot of technical detail that can be difficult to follow) the book is actually based on another, equally celebrated (and luckily for us, much...
If it can be digitised it can be disrupted
If it can be digitised it can be disrupted… The role of the consultant is two-fold. Sometime you get paid to help your client see and achieve things they don’t have the resource or experience to do… the classic hired gun lending expertise to pivot a client’s business...
Six Stages of Exponential Growth
In the last week I’ve been hooked on a fantastic new book - Bold: How to Go Big, Create Wealth and Impact the World. Demonstrating the impact technology is having on change (and how technology-driven change can only continue to increase) the book has really expanded...
Are you really adding value?
We live in exciting times for business. Digital is creating disruption across the board, leading some businesses to adapt and flourish while others (at best) manage their decline or simply wither and die. So far in this blog I’ve looked at what this means for an...
The rise and rise (and rise and rise) of mobile
A common challenge for many businesses I’ve been a part of in the last decade has been negotiating the phenomenal rise of mobile. For better or worse, we are all now glued to our smartphones – a recent Gallup survey showed 72% of smartphone users check their phones at...
Trialling a free trial
Sometimes digital seems so core to our everyday business life it is easy to forget the radical shifts it creates. Often (as with freemium) those shifts mean entirely new ways of doing business. But just as often a digital shift impacts a long established business...
Global Mode decision offers a small reprieve
Following an earlier blog post Hollywood Disruption, this week came the news an out of court settlement had been reached between a group of media heavyweights (Sky, Lightbox, Mediaworks, and TVNZ) and the ISPs who had been offering their customers global mode....
Freemium business model
A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
Customer Value Equation
Value = (benefits – costs) This equation is the most fundamental conscious or subconscious calculation made by a customer when comparing products, or purchasing goods and services. For a couple of reasons, it also presents a real challenge for marketers: A, Benefits...
