Petrol Vouchers
One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer's behaviour. One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it. The...
MVP
MVP or minimum viable product is the new buzz word of the digital product manager. The theory is that it is the launch product that gives the highest return on investment versus the risk. The term was defined by Frank Robinson and is used mainly in web applications....
Five C’s
There are many ways to assess a new business opportunity, be it EBITDA ,NPV, ROI etc, with the majority of formal measures being based on financial metrics. I learned an alternative approach as I was presenting a business case to the Vodafone Group CEO Vittorio Colao...
Who is advising The Taxi Federation
We all know about Uber the hottest startup disrupting the taxi industry around the world. But for those that don’t Uber is a new taxi app, (actually for legal reasons it is actually a ride sharing app) that is taking over the world. The app connects passengers with...
DIY WordPress website
One of the first things that I needed to do once I started Generator Consulting was create a web presence. When I set out to do this I wanted to build one from scratch and after doing a bit of research I decided to build my website in Wordpress. Following the launch...
Inspiring change in Organisations
Below is one of the best pieces I have seen around how to communicate, engage and inspire your team. Simon Sinek has a fantastic Ted talk that explains on what makes leaders inspirational. The answer is that the truly inspirational leaders focus on the ‘why’...
Incumbent Pricing Dilemma and Irrational Pricing
New subscription video on demand (SVOD) market entrants’ mean Sky faces a very interesting dilemma at the moment. Something that I like to call the ‘incumbents pricing dilemma’ and something I have experienced first hand in a couple of different industries: mobile and...
Game On: Netflix vs. Neon vs. Lighbox vs. Quickflix
It is going to be a very interesting time for subscription video on demand (SVOD) services over the next twelve to eighteen months as the market has moved from one player (Quickflix) to four (Quickflix, Netflix, Lightbox and Neon) in the space of six months. Each of...
How Google Works – Over Communicate with your Team
There are many great insights from the How Google Works book that Google book that I am sure that I will refer to on these blogs. One of the first is about communicating in fact the importance of over communicating. I have been involved in organisations at both end...
Profit ahead of customers can destroy your brand
There are a few articles floating around this week about the DRM (Digital Rights Management) Keruig have put on their new Keruig 2.0 coffee machines. For those of you that don't know what a Keruig coffee machine is think of it as a Nespresso machine where you insert a...
