Trialling a free trial
Sometimes digital seems so core to our everyday business life it is easy to forget the radical shifts it creates. Often (as with freemium) those shifts mean entirely new ways of doing business. But just as often a digital shift impacts a long established business...
Global Mode decision offers a small reprieve
Following an earlier blog post Hollywood Disruption, this week came the news an out of court settlement had been reached between a group of media heavyweights (Sky, Lightbox, Mediaworks, and TVNZ) and the ISPs who had been offering their customers global mode....
Freemium business model
A frequent challenge for clients in growing a digital business is identifying their ideal commercial model. In the last month I’ve worked on this question with a couple of clients – both of them wanted to learn more about “freemium”. The rise in freemium has been...
Customer Value Equation
Value = (benefits – costs) This equation is the most fundamental conscious or subconscious calculation made by a customer when comparing products, or purchasing goods and services. For a couple of reasons, it also presents a real challenge for marketers: A, Benefits...
NFL: now streaming only on the web
Earlier this week the NFL announced it had inked a global streaming deal with Yahoo!. When the Buffalo Bills and the Jacksonville Jaguars play in London later this year, the game will be streamed globally for free by Yahoo!. The price tag is seemingly a steal at...
Facebook a Publishers frenemie
Publishers have a love/hate relationship with large digital platforms such as Google, Twitter and Facebook. While publishers love that these platforms provide audience and traffic, they also hate that the platforms reap financial rewards against content they haven’t...
Changing a ‘Worldview’
Changing a customer’s worldview is hard, expensive, and may even be impossible. When looking at the problem there are other solutions you should consider. In 2007 Lion Nation managed to turn a negative worldview issue into a positive for their brand Steinlager Pure. A...
Time for innovation
Last week I wrote about using the Three Horizon model and one of the key traits of a leader is to look forward and work back. The future is uncertain so how do you do this? I have referenced this book a few times How Google Works. The approach Google takes is to look...
Setting the Vision
In David Yoffie’s new Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs he and co-author, Michael Cusumano have reviewed Bill Gates, Andy Grove, and Steve Jobs, strategy and leadership decisions and have identified five key lessons to...
A tale of two coffees
I have previously written how Keurig and Nespresso have been innovative in the development of home coffee machines, building on customer insight and building an annuity revenue stream. And while they are appealing to different customer groups there are a number of...
