Exec as a service
As we’ve covered the last couple of weeks, launching a new website can be a great learning process. But more than that, it’s an opportunity to launch new ideas and thinking. In my case, it’s meant the chance to put into practice an idea I’ve had in development for a...
The famous five of the web design
A good friend paid me the ultimate compliment last week. Responding to my new website, they described it as “nice and simple”. Resisting an urge to go the full Jobs on him, and instead reaching for a higher power - I replied simplicity is the ultimate sophistication....
Don’t get caught in the middle
I’ve been rebuilding the Generator website over the last few weeks. It’s been great, the site itself is simple, but it’s given me some good insight. Enough in fact to deliver three blogs. This week, something we all should avoid - the saggy middle… or custom versus...
How liquid are you?
You can’t go round the block a few times without skeletons in the closet. So you can understand why a recent piece from Accenture stopped me dead in my tracks. Thankfully, the world’s finest management consulting minds mentioned the liquid workforce weren’t analysing...
Winters Coming Let’s BBQ
Now that winter is no longer coming and is in fact here, I thought I should do the reasonable thing and buy a new BBQ. As you may remember I am in the middle of building a new home, with finances managed by a particularly stingy efficient Home Capex Committee. A BBQ...
Winters coming – leave your ego at the door
Call me cheap - but even as an Uber convert a 4.5X surge pricing warning will always send me to the arms of another… So when it happened to me last week my only problem was remembering how to get a cab. And I’m not joking… hazy memories of calling a company, giving my...
Give, give, give – ten ways to add value to a customer
In the last couple of weeks I hope I’ve sold you on two key thoughts: Half the battle is turning up The battle is less bruising when you’re talking with old clients We talked last week about some things you could discuss with your old clients. But rather than call...
A way to get an eight times better chance in improving sales
Timing is everything, right? Here I am, smack in the middle of an extended riff on sales, and the Herald considerately decides to go with my theme… imitation is after all, the sincerest form of flattery..... Here’s another insight on the same theme - this time from...
Do your customers sometimes wonder why they bother?
Before we kick things off this week, I owe a (sort of) apology to the sales team forwarded last week’s blog by their boss. It seems he took my edict to “make the call” to heart. I haven’t spoken to him this week, but I’m pretty confident his guys are looking at a...
Go on. Make the call
We’re taking a visual route this week, with a graphic that tells a powerful (and true) story. When I first laid eyes on this I was reminded of this gem in Business Insider - 73.6% of all statistics are made up. It threw me for a bit… not surprisingly I eventually...
