Marketing and finance don’t mix – or do they?
Imagine, three executives sitting in front of you during a job interview. Your job interview. They are all looking at you in disbelieve. Sounds stressful? Now, imagine the next question they ask is something you don’t have the answer...
Align your sales and marketing teams to propel your growth strategy
This article was shamelessly inspired by working with a great client. We worked on a proposition, and we are at the business end of the go-to-market phase. And I know the launch will be a complete success. How do I know that? The client did three things that will...
How much should I spend on marketing?
When the American dream goes awry. Not so long ago there was a company. They attempted to disrupt the mattress industry. They were believed to be the next unicorn. Unicorn as in a privately held start-up company valued at over $1 billion, the start-up entrepreneurs...
The secret to helping your customers is to dig deeper
One of the benefits of my business is I get to see and help a lot of great companies. I get to see their marketing. All of it. The good, the bad and the ugly. I get to see their propositions, both the good and the ones that need some work....
From good to great marketers
We recently surveyed 75 CMOs and Marketing Directors and 50 business owners. If you’re a business owner, here's the good news: Your marketing teams usually know what they should be doing. In fact, they're fully aligned with what you want them to do. And...
How can you increase your customers’ lifetime value?
All roads lead to Rome, but only four to growing a business. Winning new customers. Getting customers to spend more. Getting customers to spend more frequently. If you have been following Market Fit for a while, you know that these are the three levers of growth by...
NPS – is it the key to high profitability?
Let's talk Net Promoter Score (NPS) for a minute. Why? Because this could be the key to a (more) profitable business. Let me start from the beginning. One of my clients has been running a voice of the customer and NPS survey for the past six months and they...
How do you get customers to spend more frequently?
If you have been following me for a while, you know I am a big fan of Jay Abraham's three ways to grow a business. So much so, I believe there is actually a fourth way. But I also see a problem. He doesn't unpack what's underneath each of those...
How are you getting your customers to spend more?
Jay Abraham tells us there are three ways to grow a business: Attracting new customers. Getting customers to spend more. Getting customers to spend more frequently. And I think there is a fourth, getting customers to stay with you longer....
What the heck is going on? Marketers say they don’t have the skills.
Marketers say they are focused on the right things but don't have the skills. That's like an automotive technician saying they know their stuff but have never seen an engine before. At least so I thought, but then I dug deeper. In a survey we conducted, marketers gave...
