A happy customer is worth 2.6x revenue* as a satisfied customer. What are you doing to create raving fans of your business? *I know revenue isn't profit but in this case it's a good proxy
A confused mind doesn’t buy. Simplify your offer.
Over the past 5-6 years, marketing has slowly diminished in importance at the top table What they should be doing is solving a customer problem and delivering value (profit), but now they retreated to running campaigns. It's time to lift the game
You can't start every post without commenting on how business has changed over the past 8 weeks. This one is no different. Business has changed over the past 8 weeks.... The most import thing to think about is how does it impact your customers and your profit. If you...
The eagle-eyed amongst you may have noticed that my email has changed. Why is that, you ask? The short story is I have two business email addresses, firstname.lastname@example.org and email@example.com, and I wanted to consolidate them into one, so I chose...
Smart ways for deals to keep your prospects engaged.
Consistency, customers and conversions Our next stop on the ABCs of Selling is C. C for Consistency. But of course, C also stands for Customer and Conversion. So in this piece I want to take a look at what consistency means, and how consistency delivers more customers...
The third of our five part series on the ABCs of Selling introduces us to “B”.
You’ll hear a lot of people talk these days about “adding value”. But if you listen carefully, very few understand what that means. To really “get” adding value, you need to look at two things.
Here’s my take on how we can use the ABC of Selling acronym, how to engage and start to win customers or add value to the customer’s life.