fbpx

STAY IN THE LOOP

Sign up to Market Fit’s mailing list and every week you will get an email with success case studies, insider interviews, cutting edge tactics, news from around the web and general musings.

Nespresso: Making the Complex Simple

Nespresso: Making the Complex Simple

I was making a Nespresso coffee in the office the other day and realised just how much beauty, and simplicity there was in the Nespresso machine.  They made a complex process into a simple and stylish product. We all love our coffees and the morning coffee has become...

read more
Getting a yes is just the beginning

Getting a yes is just the beginning

Getting to a yes is just the beginning of the process not the end. I have seen this play out over and over in a business. There is a massive amount of effort by a large cross functional team to present a business case to the board.  They get a yes from the board and...

read more
Bringing it all together

Bringing it all together

“I didn't have time to write a short letter, so I wrote a long one instead.” Mark Twain One of the biggest stumbling blocks of getting strategy approved is not necessarily because the strategy is a bad or wrong it is that it can’t crisply and succinctly be articulated...

read more
Death of barriers to entry?

Death of barriers to entry?

The statistics above are amazing enough in their own right but when you consider as most of these companies are less than five years old and Facebook is the grandfather being a worldly 10 years old. The advent of the e-commerce/ digital businesses has removed or...

read more
Benefits of One-to-One Relationship

Benefits of One-to-One Relationship

Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...

read more
Everything for less

Everything for less

In February I wrote about the impending battle of the SVOD players.  Netflix has finally entered the market so it is time to sit back and watch how it plays out. Recently a  friend has asked me a couple of questions about these services 1) Which one should he choose -...

read more
There was a fraction to much friction

There was a fraction to much friction

There is a lot of talk about removing friction for your customers during the on-boarding a customers particularly for digital service. In short this means ensuring the customer has to go through the minimum number of steps to sign up or buy your service. Amazon...

read more
Petrol Vouchers

Petrol Vouchers

One of the pieces of work I have been consulting on recently relates to loyalty and understanding the impact it has on changing customer's behaviour.  One of the areas I reviewed was Supermarket petrol discounts which has a number of fascinating elements to it. The...

read more
MVP

MVP

MVP or minimum viable product is the new buzz word of the digital product manager.  The theory is that it is the launch product that gives the highest return on investment versus the risk.  The term was defined by Frank Robinson and is used mainly in web applications....

read more
Five C’s

Five C’s

There are many ways to assess a new business opportunity, be it EBITDA ,NPV, ROI etc, with the majority of formal measures being based on financial metrics.  I learned an alternative approach as I was presenting a business case to the Vodafone Group CEO Vittorio Colao...

read more

Get Access to Market Fit's Free Resources

Enter your name and email for FREE access to all the Market Fit resources