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I don’t buy it, well actually they don’t buy it

I don’t buy it, well actually they don’t buy it

Last week's post mentioned a new trend commonly associated with millennials – access rather than ownership. Sometimes called the sharing or on-demand economy, it’s a shift in customer thinking most businesses today should be exploring in depth. Rapid changes in...

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They got the power

They got the power

Last week we took a look at the impact millennials are having in the workforce, where they are now dominant. This week I promised we’d look at their rise as customers. And more specifically, what this means for your business. Before that it’s worth a quick primer on...

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We’re outnumbered

We’re outnumbered

Every generation has it - that moment you realise you’re no longer in the ascendant. Growing up you snipe at the heels of those who went before -  for me that meant annoying the hell out of my first corporate Baby Boomers and Gen X bosses, equally learning from them...

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Caught in a trap.

Caught in a trap.

My name is Kursten and I have a confession to make… Once upon a time I was a very, very, very, busy corporate citizen. My day would start with a meeting, followed by a meeting, followed by a meeting. Followed by some fire fighting, followed by a meeting. By 10AM I was...

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Did I miss something…?

Did I miss something…?

Last week saw the release of the latest radio surveys (ie, the all important audience figures). Commercial radio in NZ is a virtual duopoly,  with MediaWorks and NZME taking turns to whack on each other. So I guess it shouldn’t surprise both sides “see” the latest...

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The power of referral marketing.

The power of referral marketing.

After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span - and all without traditional advertising....

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Advertising isn’t marketing

Advertising isn’t marketing

Regular readers may have noticed my thing for Seth Godin - a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a blog...

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Wasted Opportunity

Wasted Opportunity

Hands up if you’ve either: A, Used a GrabOne voucher B, Used a GroupOn voucher, or… C, Have "a friend” who has Joking aside, I’m willing to bet whatever the answer you’ve not spent much time thinking about the mechanic behind vouchers. Put simply, vouchers are a form...

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Moving forward from “why”…

Moving forward from “why”…

So, let’s take a minute to recap… We started down this path by looking at how decency and integrity (amongst other characteristics) create an effective restructure. That led us to Simon Sinek and his Golden Circle, where good things in change emanate from a clear...

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