The psychology of popcorn pricing
Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...
Sign me up
You’ve probably seen the coverage on Unilever purchasing Dollar Shave Club for a cool $US1B… as one of the largest tech deals of the year it’s been written up extensively. This week I’d like to try a different tack and take a look at their underlying business model –...
Do you feel lucky?
It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn. It was way to good not to share. This is possibly the starkest image I have seen of the new...
She knows more about you than you think
I’m on a product bent at the moment - after last week’s big push on audio books, this week I want you to meet Crystalknows. Crystal might be a little creepy at first, but once you deal with that, she is in fact a potentially fantastic tool for your business....
677 free business audiobook titles (Legally)
Let’s kick things off with a public service announcement. Last week I gave you some homework - namely, flick your commute onto “useful” by listening to an audio book. If you started last Friday (and especially if you speeded up the narration…) you’ve probably finished...
I’m late to the party but this is cool
The sharper amongst you will have noted I like to quote books. By measuring books quoted per blog, you may have picked up on just how voracious a reader I am, and how important the written word is to the flavour of my writing. In fact, you may even have considered me...
Top 10 insights from Mary Meeker’s 2016 report
I should have done this two weeks ago Digging into Mary Meeker’s 2016 Internet Trends report (thus thoughtfully saving you a 213 page trawl through its content), I initially saw material for three blogs. The one you’ve just started was originally first cab off the...
So it is all rosy for the digital guys then?
Last week we tapped a couple of highlights from the 213 page Mary Meeker 2016 Internet Trends report, zeroing in on the pain still to come for TV and print media. If traditional media is up against it, there’s a temptation to assume things will be commensurately rosy...
2016 Internet Trends – more bad news for traditional media
It is that time of year when Mary Meeker releases her (21st) annual Internet Trends report . Over the next few weeks I am going to explore some of the key trends so you don't need to read and digest the 213 pages. Let’s start in the eye of the storm – media As with...
Five things you need to have in place for successful corporate ventures
It seems there really is nothing new under the sun. “Corporate ventures” is a concept as old as corporates themselves.Traditionally a corporate venture is defined as a large company taking a minority interest in a smaller company, generally in a related field. The...
