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You’re better than a blunt axe and $50 off

You’re better than a blunt axe and $50 off

It looks like the power companies are active in the market at the moment.  I have just had a couple of interesting calls with them.  Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...

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Be a real customer

Be a real customer

In the last six months this blog’s twice got close to discussing a problem for decision makers - not thinking like a “real” customer. Back in December you met my colleague, fruitlessly working the sample of one. And a couple of months before that you met me, hard at...

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I’m hungry for good service

I’m hungry for good service

I’m not sure what the opposite of the power of positive thinking is - but I think we’ve found it. Based on the powerful feedback you’ve given in the last three weeks; I’ve hit a nerve. You are cancelling Sky, seeking better mobile deals, chasing better treatment from...

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Back in the game

Back in the game

“Outrageous!”. “Shameful!!”. “How could anyone treat you like that…???!!!”. Just a few of the reactions to last week's post. It struck a nerve – I got more feedback than from any previous post… none of it surprised Westpac was our heartbreaker. You probably remember...

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No matter how bad you treat me I am just not leaving

No matter how bad you treat me I am just not leaving

Happy New Years, Welcome back. You’ll be happy to hear I have a New Year’s resolution. 2016 is my year to avoid temptation. More specifically, there’s no room for tempting but banal “10 Things You MUST Do To Get Your Business Digital-Ready” type efforts in my 2016...

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There is life in the old girl yet

There is life in the old girl yet

My prior post ‘Everything I know about branding I learnt from TV’ generated a lot of feedback, and created somewhat of a stir… mainly amongst my media friends. Though in all fairness, just because I don’t watch TV I can’t simply assume no-one else does. So let’s sense...

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Beware of the ‘sample of one’

Beware of the ‘sample of one’

A few months back I found myself sitting in the offices of one of the country's market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product. There was a problem. All our decision making...

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But you’re wrong – why don’t you get it?

But you’re wrong – why don’t you get it?

So here’s something you need to know about people. You can have all the facts. You can point to figures, details, and data. You can try really, really hard to help. You can spend an awful lot of time explaining how this is a no brainer. And yet somehow, for some...

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I didn’t write this (that’s why it’s good)

I didn’t write this (that’s why it’s good)

I have just reread the four hour work week by Tim Ferris and one of the components of the book is to outsource parts of your business. So I decided to outsource this blog. At this point, a very confused writer from South Africa is writing ‘I didn’t write this’ as me,...

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Everything I know about branding I learnt from TV

Everything I know about branding I learnt from TV

This week’s blog is brought to you courtesy of something we all understand – tech failure. A VPN crash this week took my beloved Netflix US away and dropped me back a decade or two; back to a world dominated by terrestrial TV. Terrified by this strange and unknown...

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