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The psychology of popcorn pricing

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...

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What are you going to do when Amazon runs wild on you

What are you going to do when Amazon runs wild on you

Over the past few months I have been talking to a few Retailers about Amazon setting up across the ditch by end of the year and there have been two general reactions: 1) Oh sh$t or 2) Oh they aren’t interested in NZ, there are many barriers to get here, we are different, we have time etc

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So what would you do?

So what would you do?

Last week we looked at the top insights from this years Mary Meeker Internet trend reports (full deck).   One of these was the dramatic transformation of the media landscape, and the rise and rise of Netflix which is now the fifth biggest ‘TV’ network in the US (based...

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The robots are coming to take our jobs

The robots are coming to take our jobs

Originally published in The Spinoff The robots are coming to take our jobs – so what should we be doing for work (and our workers) when they arrive? Rod Snodgrass, director of The Exponential Agency, says it’s time for New Zealand business to start preparing for the...

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The McMasters of Bundling

The McMasters of Bundling

A bit of a family tradition at the end of the holidays is I allow the girls to choose an activity topped off with a meal at a restaurant of their choice. This is how this week played out: Me: Right girls, what do you want to do today – your choice: pools, beach, bike...

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The need for speed

The need for speed

self disruption is painful, brave and bloody near impossible if you don’t allow the people you hire to safely find their own way.

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When being right is wrong

When being right is wrong

Disagree and Commit: Keeping your mouth shut when you disagree isn’t being a good soldier. But disagreeing, losing the fight, and committing to help the winning plan succeed,

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