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Say “Digital Transformation” one more time!  (part 1)

Say “Digital Transformation” one more time! (part 1)

Achieving a successful outcome from asset rich, high cost, high legacy to lean, agile low cost and high value is a huge task. It involves self surgery to a degree that most will find highly uncomfortable and for many, ultimately fatal. This is precisely what it takes if you are to survive and maybe thrive.

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How To Get Started in the Exponential Economy

How To Get Started in the Exponential Economy

How to Get Started In the Exponential Economy Welcome back. After a couple of weeks drilling into the exponential economy and traits consistent in digital disruptors, this week I want to change things up a little. I thought we’d do a short Q&A session to get you...

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You’re better than a blunt axe and $50 off

You’re better than a blunt axe and $50 off

It looks like the power companies are active in the market at the moment.  I have just had a couple of interesting calls with them.  Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...

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A way to get an eight times better chance in improving sales

A way to get an eight times better chance in improving sales

Timing is everything, right? Here I am, smack in the middle of an extended riff on sales, and the Herald considerately decides to go with my theme…  imitation is after all, the sincerest form of flattery….. Here’s another insight on the same theme – this time from...

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Customer Value Equation

Customer Value Equation

Value = (benefits – costs) This equation is the most fundamental conscious or subconscious calculation made by a customer when comparing products, or purchasing goods and services. For a couple of reasons, it also presents a real challenge for marketers: A, Benefits...

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Advertising isn’t marketing

Advertising isn’t marketing

Regular readers may have noticed my thing for Seth Godin – a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a blog...

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