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Benefits of One-to-One Relationship
Recently the mobile on-account mobile battle has started to heat up again with 2Degrees launching a new $49 all you can eat voice, text and 2.5gb of data plan which is approx. $10-$15 cheaper than the competitors current plans. The reason for 2Degrees can...
Digital Kool Aid
Here’s a graphic that’s been floating around for a while. Whenever I’ve seen it referenced in blogs or op-ed pieces it’s been a guaranteed trigger for a flood of comments, most blindly positive and affirming. There’s nothing wrong with that - it’s a pretty compelling...
Dear CMO… Your Job Just Got Harder (in a good way!!)
Every week when I sit down to write this blog I try to change things up a little. Working with a range of clients and sectors gives The Exponential exposure to a variety of business problems, which in turn means a good understanding of the challenges facing New...
Is the CMO of the Future Already Here?
Inspiration almost never strikes the way you think it might. Interviewed in Sydney earlier this week to promote his new film, Richie McCaw explained the drive to World Cup victories in 2011 and 2015 kicked in with painful losses to the Wallabies, both within striking...
What Keeps New Zealand’s Best Marketers Awake at Night?
When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why. We’ve got...
But… I Need An App!!
I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years. Now, that averages out at around 15-20 years worth of corporate...
But my customers are cheapskates
Customer facing roles are among the hardest in the game. Known as the front line, these are key positions, with the power to make or break your business - so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on. We all...
The best career advice I would give my millennial twin
I spend a lot of time writing on things close to my heart. Take a look atGenerator Consulting, and the categories my posts are grouped under – the subjects I’ve covered range across the board and reflect me pretty well. Dig a little deeper though, and you see the...
Keeping it real with your Millennials
If it seems all of five minutes since I last covered Millennials then I am surely in good company. The subject seems to be a weekly heartbeat for a number of commentators - most of whose pieces look like this: Millennials are flighty Surround them with toys to keep...
Follow up and forgotten
One of the joys of releasing this blog public is waiting for the reviews to come in. I’m lucky enough to get good engagement, and one of the things I enjoy most is the reaction a piece on a specific business generates, often from the employees. Reactions can range...