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Lessons from the start up breakfast

Lessons from the start up breakfast

One of the things I like about The Exponential Agency is not only do we get to work with great clients on challenging projects as a group but also we are dedicated to helping others and ‘giving back’.  This includes being involved in The Spring Board Trust,  as an AUT...

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Technology Chiefs

Technology Chiefs

Justin was recently interviewed for Technology Chiefs and it provides a great background to one of the founding The Exponential Agency Directors. Technology Chiefs Interview with Justin Tomlinson Acting CTO New Zealand Rugby, Founder: Delivery Craft, Partner: The...

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Bridging the digital divide

Bridging the digital divide

It’s the difference between “inside-out” digital improvements, versus “outside-in” digital disruptions, looking at opportunities as a third party attacker or disruptor might.

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50 shades of digital

50 shades of digital

Everywhere you look these days, companies seem to be talking about their “digital” strategy or their need to create a digital strategy, but what exactly does “going digital” mean

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Unpacking the Unpacked

Unpacking the Unpacked

If bundling is the game why did Air NZ turn that on its head and pull apart a well-established market practice of bundling flights?

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The power of bundling

The power of bundling

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...

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