Lessons from the start up breakfast
One of the things I like about The Exponential Agency is not only do we get to work with great clients on challenging projects as a group but also we are dedicated to helping others and ‘giving back’. This includes being involved in The Spring Board Trust, as an AUT...
How much money did you waste this week building something no one wanted?
I’ve got a pretty good track record with developing and launching new propositions, but I must admit I have also had my share of failures; projects that have a ‘revenue recovery’ squad started pretty much the day of launch, or a scramble to add the features that the...
Technology Chiefs
Justin was recently interviewed for Technology Chiefs and it provides a great background to one of the founding The Exponential Agency Directors. Technology Chiefs Interview with Justin Tomlinson Acting CTO New Zealand Rugby, Founder: Delivery Craft, Partner: The...
Bridging the digital divide
It’s the difference between “inside-out” digital improvements, versus “outside-in” digital disruptions, looking at opportunities as a third party attacker or disruptor might.
50 shades of digital
Everywhere you look these days, companies seem to be talking about their “digital” strategy or their need to create a digital strategy, but what exactly does “going digital” mean
Unpacking the Unpacked
If bundling is the game why did Air NZ turn that on its head and pull apart a well-established market practice of bundling flights?
Lessons from the start up breakfast
While this isn’t meant to be a definitive guide to starting a new business here are some great insights from the startup breakfast in their words, raw and unfiltered.
The McMasters of Bundling
A lesson from McDonald’s on bundling because let’s face it, McDonald’s is the master of the combo.
The power of bundling
Over the summer break, I was at the beach having a beer with a mate who I will call Nigel. Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get. Should he go...
With the power of bundling do you really just want rugby?
Done right bundling is a beautiful way to increase ARPU (average revenue per user) or average basket size while giving massive value to the customer.
