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What Keeps New Zealand’s Best Marketers Awake at Night?

What Keeps New Zealand’s Best Marketers Awake at Night?

When people think digital, words like “sharing” and “collaboration” readily come to mind. And there’s a good reason for that. Both are strongly identified with, and characteristic of, the “digital age”. It doesn’t take a lot of reflection to understand why.  We’ve got...

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But… I Need An App!!

But… I Need An App!!

I did some maths the other day. A new client asked me what the combined experience of the four directors at The Exponential Agency was. The answer was close to (a slightly staggering) seventy years.   Now, that averages out at around 15-20 years worth of corporate...

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But my customers are cheapskates

Customer facing roles are among the hardest in the game. Known as the front line, these are  key positions, with the power to make or break your business - so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on. We all...

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The best career advice I would give my millennial twin

The best career advice I would give my millennial twin

I spend a lot of time writing on things close to my heart. Take a look atGenerator Consulting, and the categories my posts are grouped under – the subjects I’ve covered range across the board and reflect me pretty well. Dig a little deeper though, and you see the...

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Keeping it real with your Millennials

Keeping it real with your Millennials

If it seems all of five minutes since I last covered Millennials then I am surely in good company. The subject seems to be a weekly heartbeat for a number of commentators - most of whose pieces look like this: Millennials are flighty Surround them with toys to keep...

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Follow up and forgotten

Follow up and forgotten

One of the joys of releasing this blog public is waiting for the reviews to come in. I’m lucky enough to get good engagement, and one of the things I enjoy most is the reaction a piece on a specific business generates, often from the employees. Reactions can range...

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The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...

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Sign me up

Sign me up

You’ve probably seen the coverage on Unilever purchasing Dollar Shave Club for a cool $US1B… as one of the largest tech deals of the year it’s been written up extensively. This week I’d like to try a different tack and take a look at their underlying business model –...

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Do you feel lucky?

Do you feel lucky?

It was probably serendipitous that in the same week that Video EZY St Heliers closed it’s doors for the last time I saw this graph floating around a few posts on LinkedIn.  It was way to good not to share. This is possibly the starkest image I have seen of the new...

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She knows more about you than you think

I’m on a product bent at the moment - after last week’s big push on audio books, this week I want you to meet Crystalknows. Crystal might be a little creepy at first, but once you deal with that, she is in fact a potentially fantastic tool for your business....

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