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Sales and Marketing Listicle

I am well aware that it has been a fair amount of time since I last wrote a listicle, but for the past couple of weeks I have been writing about how sales and marketing should work together (LINKS).  As a recap research has shown when the two are efficiently aligned...

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The $1 trillion sales and marketing problem

A side of friendly rivalry here and there, or some natural productive competition between two members of the same team, is healthy, right? But what happens, when that rivalry, that competition goes too far? We all understand that when it comes to the Marketing and...

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Align. Combine. Harmonise. Get that 20% increase in sales.

I see this all to often  You’ve had a fantastic product, offer and campaign.  You’ve researched it, you’ve imagined every flaw, every onslaught of prejudice and contempt that might disrupt its progressive and brilliant profits that will inevitably be showered upon you...

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I’m rubbish at DIY, you should be to

I’m really bad at DIY, really bad, actually, I might be being a bit hard on myself.  There are only four critical things I’m missing when it comes to DIY: skills, experience, knowledge, and patience. So now when we need some work around the house, instead of even...

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41% of the year has melted away

41% of the year has melted away

If You Are Working Hard to Achieve Your Goals, You Are Doing It Wrong Last month, I confessed I was not following my own advice. I was focusing on the wrong things and fell behind where I wanted the business to be. I am happy to report we are 41% of the way through...

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The team that got you here, won’t get you there

Most of my clients have built a great business and a great team, but recently they’ve noticed things have started to stall. They just aren’t getting the results they need. Much like Marshall Goldsmith’s best-selling book, What Got You Here Won't Get You There, which...

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Why giving more choices is NOT good for your customer

Why giving more choices is NOT good for your customer

Throughout my career, working with both large and small companies, there is always one bit of customer research feedback that can lead the business down the wrong path.  Customer research will tell you that customers want choice, so this starts you thinking you need...

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