The famous quote states 'People don't want to buy a quarter-inch drill. They want a quarter-inch hole' But there is an opportunity to go deep than this People don't want a quarter-inch hole they want to hang a picture, or build a planter box or put up a shelf or...

Your customers are the most important asset in your business. Start treating them like that Does your marketing team know: - why they come to you? - why they stay? - what do they think of you? - how to get them to spend more with you? - why the leave?

An unhappy customer will tell 15 friends yet A happy customer will only tell six Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...

Great companies understand their business success is directly linked to their customer success. Poor companies don’t.

With more uncertainty, lower consumer confidence and increased cost-cutting where does the profit growth come from? The answer may surprise you... Hidden Profits Hidden Profits

There are three ways to grow a business. Most marketers only focus on one of these..... Meaning your leaving money on the table 3 Ways to profit 3 Ways to profit

Most marketers don’t realise the bottom line is more important than the top.

In golf, the saying is 'drive for show, putt for dough'. In business, this translates to: Topline* for show, profit for dough. *You can change the word topline for -followers -likes -views -impressions -TARP's (Target Audience Rating Point) -Reach What else do you up...

A happy customer is worth 2.6x revenue* as a satisfied customer. What are you doing to create raving fans of your business? *I know revenue isn't profit but in this case it's a good proxy

A confused mind doesn’t buy. Simplify your offer.