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The #1 you need to know to win customers…

The famous quote states 'People don't want to buy a quarter-inch drill. They want a quarter-inch hole' But there is an opportunity to go deep than this People don't want a quarter-inch hole they want to hang a picture, or build a planter box or put up a shelf or...

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An unhappy customer will tell 15 friends

An unhappy customer will tell 15 friends yet A happy customer will only tell six Do you know what your customers think of your business, product or service? Do you focus on fixing what is making them unhappy? Do you accentuate the positive? Do you create raving...

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