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From good to great marketers

We recently surveyed 75 CMOs and Marketing Directors and 50 business owners.   If you’re a business owner, here's the good news: Your marketing teams usually know what they should be doing. In fact, they're fully aligned with what you want them to do.   And...

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How can you increase your customers’ lifetime value?

All roads lead to Rome, but only four to growing a business. Winning new customers. Getting customers to spend more. Getting customers to spend more frequently.   If you have been following Market Fit for a while, you know that these are the three levers of...

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NPS – is it the key to high profitability?

Let's talk Net Promoter Score (NPS) for a minute. Why? Because this could be the key to a (more) profitable business.   Let me start from the beginning. One of my clients has been running a voice of the customer and NPS survey for the past six months and they...

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How do you get customers to spend more frequently?

If you have been following me for a while, you know I am a big fan of Jay Abraham's three ways to grow a business.  So much so, I believe there is actually a fourth way.   But I also see a problem.   He doesn't unpack what's underneath each of those...

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How are you getting your customers to spend more?

Jay Abraham tells us there are three ways to grow a business:   Attracting new customers.   Getting customers to spend more.   Getting customers to spend more frequently.   And I think there is a fourth, getting customers to stay with you longer....

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Missing Out On Money?

Most marketers only focus on customer growth. Good start, but not good enough. American marketing guru Jay Abraham outlines three levers to growth in business: Get more customers Get customers to spend more Get customers to spend more frequently And I’m adding a...

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I’m sorry but these so-called CMO’s should be fired

I’m sorry but these so-called CMO’s should be fired This if from the Marketo Marketing 2025 Research paper 27% of CMO’s don’t consider marketing a driver of revenue growth – hire someone that does 40% of CMO’s don’t consider them a partner of the sales department –...

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The #1 thing you need to know to win customers…

The famous quote states 'People don't want to buy a quarter-inch drill. They want a quarter-inch hole' But there is an opportunity to go deep than this. People don't want a quarter-inch hole they want to hang a picture, or build a planter box or put up a shelf or...

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